Marketing Like a Pro
Intimidated by pricing, social marketing and brand promotion? Learn to get over your fears and make your business stand out from the crowd.
Topics will include:
• Building packages and a pricing lists
• Developing a consistent brand
• Creating buzz with social marketing
• Closing the deal with killer client presentations
Instructor: Moshe Zusman
Lighting Changes Everything
A step by step look at how to make images extraordinary with creative lighting techniques. Bright ideas include:
• Creating dramatic lighting on subjects
• Working at night
• Illuminating any venue
• Balancing power and color temperature for easy editing
Co-instructor: Noah Hayes
Posing & Composition
Learn the artistry behind combining beautifully posed subjects within a well composed frame—seamlessly. Learn how to:
• Help build trust with your subjects
• Scout for great locations
• Make real people look their best
• Create dramatic and natural poses
Instructor: Moshe Zusman
From Download to Done
Fine tune your workflow and turn thousands of images into a client-ready edit in less than 3 hours. Learn how to:
• Navigate through lightroom effectively
• Evaluate your photographs and make quick decisions
• Add the finishing touches to images for clients
• Present your work quickly and professionally
Instructors: Paul Price & Moshe Zusman
Avoiding Legal Land Mines
A guide for building a strong foundation for your photography business. This module will guide you through:
• The “ins and outs” of running a photography company and managing client accounts/contracts
• Practical business tips to utilize in every day dealings with clients
• Find out what absolutely MUST be in your contracts, releases and waivers
Instructor: Zhia Victoria
Zhia Shepardson, Esquire is a local attorney who focuses her practice in Business and Family Law. Zhia is also an accomplished photographer which makes her well versed in the “ins and outs” of running a photography company and managing client accounts/contracts. She currently runs her law practice in Rockville, Maryland and is an adjunct Law Professor at Stevenson University. Zhia has been asked to be featured at several legal presentations and has been featured on legal television shows including “Law School for the Public.” She is a graduate of the University of Baltimore, School of Law and licensed to practice law in the State of Maryland and the District of Columbia.
Paul Price – Photography isn’t just a job for Paul Price, its a passion! Since 1993, Paul has been capturing images for clients all over the country and was one of the early adopters of digital imaging technology in the commercial photography arena.
In 2003, Paul decided to further pursue his love for capturing perfect moments and started PSQuared Photographic, a wedding and portrait photography company based in Haymarket, VA. Paul is a passionate advocate for technology in photography and loves to share his experience with other photographers. He has been a photography educator since 2002 and is a member of WPPI(Wedding& Portrait Photographers International) and NAPP(National Association of Photoshop Professionals).
Noah
Hayes – Photography was a natural progression for Noah Hayes, who began his multimedia career in videography and 3D graphics. Noah has taken a cinematic approach to photography with a preference for long lenses and dramatic lighting, using a number of off-camera lighting techniques with lots of small speedlights. Noah focuses on wedding and corporate event photography in the VA/DC area. Noah also hates writing about himself and can think of nothing else to say right now.
